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Ghost Signs in the Exchange - Exhibit and Book Sale
2 December 2022 at 7:00 pm
266 McDermot Avenue
Join us on First Fridays for "Ghost Signs in the Exchange - Exhibit and Book Sale"
December 2, 7-9pm
Ghost signs are hand-painted, outdoor ads that have been preserved on sides of buildings. They are also known as fading ads or brick ads and were prevalent from the 1890s through to the 1960s. As outdoor advertising mediums evolved, ghost signs became a less popular way of advertising products and services and were replaced by billboards and vinyl banners.
Masks are mandatory.
About the Author
Matt Cohen is a creative director, marketing strategist and urban archeologist. Since 2013, he's been researching and documenting Winnipeg's collection of fading promotional signage. What started as a one-off project has blossomed into a multi-year initiative celebrating the intersection of paint and persuasion. He currently maintains the website ghostsigns.ca and @fadingads social accounts, leads regular ghost sign walking tours and produces experiential events that use new media to showcase old ads.